Slightly Off Topic: Winston & Strawn to now just go by the name "Win"

From the Houston Chronicle:

"To Cher, Madonna, Oprah and Prince add Howrey, Skadden, Sutherland and Winstead.
It’s part of a new branding trend for law firms — to go by only one name.

When a law firm brands itself, it’s generally fantastic for the person answering the phone, hard on the tech team and really rough on the legacy of the usually-dead partners whose names go out of use.

As law firms get more comfortable with the idea that lawyers can be professionals and still run their firms like businesses, the idea of creating a marketplace persona for the firm is increasingly popular. This results in modernized Web sites, shiny new often-arty brochures and fewer names on the stationery."